Last year, I critiqued Major League Baseball, New Era Cap Company, and sports paraphernalia shop Lids for using bizarrely monarchical terms to sell the league’s Memorial Day caps honoring U.S. military service.
Despite changing the holiday in which players will don camo gear, the marketing is frustratingly similar. Rather than calling the camo caps a “salute” to “kings,” MLB went with the softer “we reign as one” for the 2019 edition (now worn during Armed Forces Week).
Merriam-Webster defines the noun “reign” as “royal authority” or “the dominion, sway, or influence of one resembling a monarch.”
A few things here:
- It’s irritating MLB and New Era once again went with marketing that kind of ignores why the United States exists in the first place (we rebelled against the reign of a king and formed a government that generally tries to eschew such nonsense)
- MLB continues to churn out camo gear for players to model and fans to buy each and every season. It’s a really uncomfortable reminder that the United States has been at war for almost twenty years.
- If they really want to produce camo hats, jerseys, socks, and other garb, why not work with the U.S. Armed Forces on marketing? It might avoid some of the un-democratic (small d) pitfalls MLB and New Era continue to find.
Look, I get it. This is a small fish in a very large pond of problems for baseball, the United States, and our glorification of the military. It’s just irritating that MLB and New Era can’t even seem to understand how certain terms are not something you generally associate with the United States, its government, history, or its military. “Kings” “reign” and other monarchical terms fall into that category.
Anyways, if the camo caps are your thing, the official MLB shop is selling them for $40 a pop and promises MLB Charities will donate proceeds to various groups assisting veterans, service members, and families.
30 Jul
Bigoted Tweets Gives Us a Chance to Look in The Mirror
Posted by Joel Mendelson in MLB, Opinion, Uncategorized. Tagged: Atlanta Braves, Baseball, Civil Rights, Civil Rights Game, commentary, homophobia, Josh Hader, LeBron James, major league baseball, Malcolm Jenkins, Milwaukee Brewers, MLB, Opinion, racial justice, racism, racist, Sean Newcomb, Trea Turner, tweets, Twitter, Warrick Dunn, Washington Nationals, white supremacy. Leave a Comment
(AP Photo/John Bazemore)
Over the course of just a few weeks, at least three Major League Baseball players’ social media behavior came back to haunt them. First, it was Milwaukee Brewers’ reliever Josh Hader, whose vile tweets were unearthed just after his All Star Game appearance. Yesterday, the past came back to bite Atlanta Braves’ pitcher Sean Newcomb (just after Newcomb pitched 8 and 2/3 no-hit innings) and Washington Nationals’ shortstop Trea Turner.
Seven or so years ago, both Newcomb and Turner let racism and homophobia go from their brains, into their fingertips, and out into the world via Twitter. Both players (likely at the behest of their employers) apologized almost immediately. Naturally, they blamed the tweets on their youth (both were around 18 at the time of the offending tweets), but that’s no excuse. It also serves as a helpful reminder that athletes should be admired for their athletic abilities, but admiring their characters is often a challenge.
Another striking contrast is what other ballplayers (in an array of sports) do to help their communities, raise awareness on social issues, like racial injustice, and what the megaphone provided to athletes is capable of doing.
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