Posts Tagged ‘New Era’

Lids’ Bizarre Marketing for MLB Memorial Day Caps

In recent years, MLB, along with their on-field merchandisers New Era and Majestic created a whole host of caps to “honor” the country, moms, dads, and the troops. On Memorial Day–which should be noted, is a holiday honoring those who’ve died while serving in the U.S. Armed Forces–ballplayers wear camouflage jerseys and hats. New Era and Majestic design new caps and jerseys every year, and of course, they’re made for retail.

I’m not into the whole camo thing, but it’s cool. MLB donates proceeds to its Welcome Back Veterans organization, something its done since the first “Stars & Stripes” caps debuted on July 4, 2008.

However, sports paraphernalia superstore Lids had a bizarre take when they sent an email advertising the caps. Three of the Memorial Day caps were displayed–resting on fancy pillows–with the header “WE SALUTE OUR KINGS”.  Lids also has a banner ad on its home page pushing the same message.

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New 2015 All Star Game caps are amazing

Behold, the greatest caps in All Star Game history.

Behold, the greatest caps in All Star Game history.

UPDATE II: Turns out the caps are a hoax. Oh well. Hopefully we get something cool for this year’s Midsummer Classic!

UPDATE: Well, good ole Paul Lukas from Uni-Watch has done some digging and apparently players are NOT wearing the pillbox hats during the ASG. Such a shame. Once I know what the pillbox hats are for, I’ll post an update.

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Other views on Braves’ BP caps

At the very popular (which is a great site to check out the history of logos and uniforms for sports of all kinds), a writer has taken the critics of the new Braves’ BP caps to task, making some very valid points in the process. Since we posted a critical take on the caps earlier today, and since we’re trying to just be good baseball fans at Root for the Home Team, we’re posting a link to the Sports Logos article. While you’re reading it, I highly recommend clicking on the link to the Jason Heyward bobblehead doll available for sale. It certainly brings up the possibility that the ‘screaming Indian’ is hardly the only racist Braves merchandise for sale.

Let’s not forget what this logo is, or why it is there; It is an almost exact implementation of a logo the team first used 58 years ago when they were located in Milwaukee. This isn’t a team breaking new ground into imagry that might possibly offend, this is a team paying tribute to their logos past, to an image many, many Braves fans have seen their whole lives, who associate it with good times of watching baseball. And who buy massive quantities of throwback merchandise with this logo and its variations.

This is not some old logo, relegated to the dustbin for lack of interest. It is one of the prime identifying marks of the team, and it is popular. It is available as a FatHead  everywhere on hundreds of different tshirts, and fills the Atlanta Braves Team Store in the CNN Center, and inside the stadium. During the season, thousands wear gear with this logo.

The Braves made an off-season splash with their signing of centerfielder B.J. Upton and are making it again…with a hat…

UPDATE: Sneak peek at new BP caps; Braves getting slammed for caps

The Screaming Indian makes a return to Atlanta.

The Screaming Indian makes a return to Atlanta.

UPDATE: The Atlanta Braves are getting battered in the press for their decision to bring back the “screaming Indian”.  I wonder if this hat will actually see the light of day?

Well, it’s the offseason and generally, outside of a few free agents signings and the occasional trade, baseball news is hard to come by. It’s why the baseball world will pay attention to something as inconsequential as the announcement of new BP/spring training caps. If you hadn’t noticed, every three years or so, MLB puts all 30 teams through a spring training redesign, giving the teams new uniforms and mesh caps they sport during spring training and batting practice with pretty much the sole intent of selling a ton of new merchandise before the season starts. In 2013, this redesign is happening again and it’s going to be a radical departure from previous iterations of the spring training uniform. Our friends at Uni-Watch has all the details and even rates the new caps. After years of selling oddly designed stretch-fit caps, MLB is returning to a standard cap shape that of course is still going to be made of a mesh-like material that MLB and New Era will market as revolutionary.

However, upon first glance, it seems that at least one design is hardly revolutionary but rather devolutionary. The Atlanta Braves, which have long shunned their once oft-used “Screaming Indian” logo in favor of more culturally sensitive designs like tomahawks, are bringing him back in full force in 2013. What makes this design change so odd, is that the Braves created a new logo for their retro alternate jerseys last year to replace what was deemed the insensitive “Screaming Indian”. Not that this has stopped cap-maker New Era from making oodles of custom Braves hats featuring the Screaming Indian, nor has it prevented the production of other throwback merch over the years. Just seems kind of odd…

Upon additional pondering over the Braves’ decision to put the “screaming Indian” back on the hat, I can conclude only one thing: if you collect baseball hats, snatch this one up fast, because I don’t think the Braves will keep the hat beyond spring training in 2013.

Anyways, considering many of the new caps have a throwback design, I’m sure oodles of new caps will be on the heads of baseball fans across the country in 2013 and perhaps MLB and New Era will stick to the design for more than three years this time, however that seems like wishful thinking.

If you pick up one of the new caps, feel free to send us a pick via Twitter and we’ll get it up on the blog.

As 2013 quickly approaches (and with the announcement of new BP gear, we can’t be far from Spring Training), Root for the Home Team is looking for a few stadiums to visit. Before we start building a schedule for next season, we want to hear a few recommendations about where we should head during what will be a great year for baseball.

Send us your recommendations to or leave us a comment!