Posts Tagged ‘Memorial Day’

Lids’ Bizarre Marketing for MLB Memorial Day Caps

In recent years, MLB, along with their on-field merchandisers New Era and Majestic created a whole host of caps to “honor” the country, moms, dads, and the troops. On Memorial Day–which should be noted, is a holiday honoring those who’ve died while serving in the U.S. Armed Forces–ballplayers wear camouflage jerseys and hats. New Era and Majestic design new caps and jerseys every year, and of course, they’re made for retail.

I’m not into the whole camo thing, but it’s cool. MLB donates proceeds to its Welcome Back Veterans organization, something its done since the first “Stars & Stripes” caps debuted on July 4, 2008.

However, sports paraphernalia superstore Lids had a bizarre take when they sent an email advertising the caps. Three of the Memorial Day caps were displayed–resting on fancy pillows–with the header “WE SALUTE OUR KINGS”.  Lids also has a banner ad on its home page pushing the same message.

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