Posts Tagged ‘beer’

Braves’ making a beer mistake

A lot of Coors Light, but any room for Atlanta's burgeoning craft beer scene?

A lot of Coors Light, but any room for Atlanta’s burgeoning craft beer scene?

Aside from the home of the Atlanta Braves, the largest city in the Georgia is awesome home to a growing number of craft breweries. From the large (Sweetwater) to the very small (Burnt Hickory), metro-Atlanta is one of the hippest spots in the country for craft beer. Since the early-2000s, craft beer growth in the area seems almost exponential and it’s great. Craft beer creates jobs, tourism, and something the locals can be proud of and share with visitors from other states.

With the Braves impending move up I-75 to Cobb County, they had every opportunity to embrace the beer culture sweeping through Atlanta. In fact, the new park finds itself in close proximity to three breweries (Red Brick, Red Hare, and Burnt Hickory), yet it was announced today that Miller-Coors will be the beer sponsor in SunTrust Park.  Continue reading

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And the coolest new MiLB team is….

A look at the Hops logo on one of their on-field caps. (On sale in Feb.)

 

The Hillsboro Hops! After spending 22 years as the Yakima Bears, the team moved to Hillsboro, Oregon, built a new park, and changed their name to the supremely cool “Hillsboro Hops“. Yes, the vastly expanding craft beer industry has infiltrated baseball big time by naming an MiLB team after a key ingredient in beer.  I’ve always been a huge fan of what Minor League Baseball does with both team names and logos. The Montgomery Biscuits are always near the top of Lids.com’s best selling MiLB hats because, well, let’s face it, there’s a dancing biscuit on the crown. The single A Lexington Legends just went through a rebranding and will be sporting a green cap on the road that only features a curly mustache. A mustache on a hat! If you’re a purist, you might disapprove of wild logos and team names, but for tiny MiLB teams like the Hops, choosing a name and logo so great gets a baseball blogger in Georgia talking about single A baseball from Oregon.

I might not make it out to Hillsboro to catch a Hops game anytime soon, but you can bet that I will be sporting a Hops cap in 2013! Kudos on the rebranding, it looks great!