Archive for the ‘Ownership’ Category

Lids’ Bizarre Marketing for MLB Memorial Day Caps

In recent years, MLB, along with their on-field merchandisers New Era and Majestic created a whole host of caps to “honor” the country, moms, dads, and the troops. On Memorial Day–which should be noted, is a holiday honoring those who’ve died while serving in the U.S. Armed Forces–ballplayers wear camouflage jerseys and hats. New Era and Majestic design new caps and jerseys every year, and of course, they’re made for retail.

I’m not into the whole camo thing, but it’s cool. MLB donates proceeds to its Welcome Back Veterans organization, something its done since the first “Stars & Stripes” caps debuted on July 4, 2008.

However, sports paraphernalia superstore Lids had a bizarre take when they sent an email advertising the caps. Three of the Memorial Day caps were displayed–resting on fancy pillows–with the header “WE SALUTE OUR KINGS”.  Lids also has a banner ad on its home page pushing the same message.

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Apparently, Predatory Lenders Found Their Way Into Baseball Too

A few weeks ago, Congress passed a bill embedded in the gigantic spending package making it easier for Major League Baseball owners to pay minor leaguers as little as possible. The new law ensures MLB owners only have to pay players for games played in the regular season. Never mind spring training, off season appearances, or anything else.

In recent years, minor leaguers shared stories often horrific stories about their lives in MiLB. They often face difficult living conditions and struggle just to eat a decent meal. As glamorous as being a pro baseball player seems, it’s really only glamorous for the guys raking in the big bucks in the majors.

A consequence of low wages is more visible this week, after top Cleveland Indians prospect Francisco Mejia filed a lawsuit against the company Big League Advance, which effectively bought a stake in Mejia’s future earnings. Basically, companies like Big League Advance provide minor leaguers with a sum of money in exchange for future earnings. In Mejia’s case, Big League Advance provided him with $360,000 in exchange for 10 percent of Mejia’s future MLB earnings. As a top prospect, Mejia could end up earning big money.

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