And the coolest new MiLB team is….

A look at the Hops logo on one of their on-field caps. (On sale in Feb.)

 

The Hillsboro Hops! After spending 22 years as the Yakima Bears, the team moved to Hillsboro, Oregon, built a new park, and changed their name to the supremely cool “Hillsboro Hops“. Yes, the vastly expanding craft beer industry has infiltrated baseball big time by naming an MiLB team after a key ingredient in beer.  I’ve always been a huge fan of what Minor League Baseball does with both team names and logos. The Montgomery Biscuits are always near the top of Lids.com’s best selling MiLB hats because, well, let’s face it, there’s a dancing biscuit on the crown. The single A Lexington Legends just went through a rebranding and will be sporting a green cap on the road that only features a curly mustache. A mustache on a hat! If you’re a purist, you might disapprove of wild logos and team names, but for tiny MiLB teams like the Hops, choosing a name and logo so great gets a baseball blogger in Georgia talking about single A baseball from Oregon.

I might not make it out to Hillsboro to catch a Hops game anytime soon, but you can bet that I will be sporting a Hops cap in 2013! Kudos on the rebranding, it looks great!

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